Sergio & Alfonso Susarrey
This is our story
Sergio's Sportfishing Center began in 1997 however, the commencement of the business date back to 1960 when founder Alfonso Susarrey had a dream to start a company with the goal of owning and managing his own fleet of boats. His first boat a 15-foot skiff and a 10-horsepower outboard motor "I used to take two people at a time" recalls the founder "I would catch yellowtail, barracuda, white sea bass, bonito…you just name it. I would stay within the harbor or sometimes go three or four miles out. We caught halibut to 30 pounds and even caught a 182-pound black sea bass on the skiff."
The founder had dreams of expansion and a few years later he bought a 40-foot hull for $300.00 which became the D-D his first major vessel. Not long after, he had the largest boat in the harbor "Then I took off big," he says.
Alfonso Susarrey went to San Diego, where he saw and fall in love with the Qualifier 85. Its owner, Bruce Barnes, took him out a few times and let him work on the boat. With just $5,000.00 in his bank account, he was shocked to learn that a similar boat would cost about $350,000.00. He settled for a set of plans for $2,000.00 and started from scratch. Two years later, with the help of credit from a San Diego lumber yard and the assistance of a local boat builder, Susarrey had in his fleet an 85-foot sportfisher, which he named the Ensenada Clipper.
Alfonso Susarrey died on July 1, 1999 following a year long battle with cancer at age 62. Over the years, Susarrey managed the business end of his operation while his younger brother Oscar skippered the Ensenada Clipper. Beginning in 1986, he shared management duties with his son Sergio, finally stepping down as titular head of the fleet in 1996 when a new company Sergio's Sportfishing Center, was formed. As he had wished, his ashes were scattered from the deck of the Ensenada Clipper, with his brother Oscar at the helm. He was a respected leading figure on the Ensenada sportfishing industry for nearly four decades his legacy and hard work will always be remembered.
Sergio Susarrey got into the business early, working on the boats since 5. At 12, he had learned enough English to start selling tickets. A few years later, with a degree in industrial engineering and co-ownership of the business-along with the desire to cater to the serious fisherman with this into account- he had helped the company grow into a reliable operation; in the early 90's Sergio bought and help redesign the charter vessel El Cazador which became a must ride vessel in the Ensenada harbor.
During the last 20 years, the industry has gone through many changes and many of the "old" operators are no longer in business. During the "Golden Age" of fishing (1950-1980), "open party" trips for groups of 20 to 50 anglers were the norm and fares were sold individually. Today, more personalized private charters are preferred, accommodating groups of 6 to 25 anglers. Trips of this type are slightly more expensive but offer a much more personal and memorable experience.
Attitude
At Sergio's Sportfishing Center, we believe that the service experience is not just confined to your trip selection, but extends to every interaction with our representatives.
This personalized service and assured quality differentiate SSC from our competitors. Not only do we make an effort for a personal understanding of our client needs, but it is our sincerest desire to exceed those expectations.
At SSC, we constantly do our best to separate ourselves from the competition by adhering to a code of ethics embedded into every facet of our business. We do not patronize any sale by promising what we can not accomplish, every effort will be made to be specific in regards to the client's needs and expectations and what our company can honestly deliver, every employee adheres to this code which forms the culture, mission and values of our Company.
Advancement
We are devoted to find new and innovative ways to serve our clients in order to enhance the value of our services.
- Ongoing maintenance and improvements at our vessels and offices.
- Our website www.sergiosfishing.com was overhauled in early 2011, with more functionality and features than ever before, and is updated on frequent basis to make it the leading website in the Ensenada sportfishing industry.
Protection
We are dedicated to providing safe equipment, well-maintained and supervised boats and facilities.
- Our captains, deckhands and office staff are required to be certified by both marine and tourism authorities.
- Our fishing tackle is well-maintained, and if not working correctly is repaired promptly.
Sociability
We are devoted to creating a fun, friendly and helpful environment where clients can relax and enjoy the services.
- Our boat crews are welcoming and affable, and SSC strives to keep operation friendly to the environment and resources.
- We are learning in how to improve our online presence, and will find ways to post and keep activities informative.
Assistance
We are committed to listening, understanding and responding to the interest and needs of our clients.
- We want to hear from you! Tell us what you think at our Contact Us page.
- All Captains and crew are fully intended at their boats, often handling clients request and issues first-hand.
Probity
We will conduct our business with honesty and treat all staff, clients and guest with respect.
- Treat others as you would want to be treated, is the driving force in our employee, clients and guest relations.
- We pledge an effort every day to implement every one of the values listed on this page.
